Guide
9 articles
Southeast Asia Is Not One Market: 6 Countries, 6 Completely Different Game Localization Playbooks
Southeast Asia isn't one game-localization market: where launches really fail in Indonesia, Thailand, Vietnam, the Philippines, Malaysia, and Singapore.
Read articleWhy Plurals Break in Game Localization — and How ICU MessageFormat Plural Fixes Them
English adds -s, Russian has four plural forms, Arabic six. Why '{count} messages' breaks across languages — and how ICU MessageFormat Plural fixes it.
Read articleMulti-Engine AI Voiceover: One Place, Three Voice Engines — From Ready-Made Voices to Cloning Your Own
Pick a voice, type text, get a voiceover — powered by three switchable engines (ElevenLabs, Seed-TTS, Seed-Audio) spanning ready-made voices, character voices, and cloning.
Read articleCharacter-Aware TTS and Voice Cloning: A Multimodal Guide to Game Dubbing
Character-aware TTS casts voices from character profiles; voice cloning keeps one voice per character across languages. A game dubbing pipeline guide.
Read articleAI Image Localization: Ship Multilingual Creatives in One Pass, No More Editing Images One by One
Upload images and AI detects the text, translates it into 130+ languages, and re-renders it in the original layout — multilingual creatives in one pass.
Read articleAn AI LQA Scoring Framework: A Reusable Template for Grading Game Translations
How do you score game translations with AI? Break LQA into accuracy, terminology, register, format, and compliance—with weights and a reusable template.
Read articleWhere AI Breaks in Games: 7 Failure Modes and the Case for Game-Context Understanding
Generic AI translation breaks in games for a reason. Branching stories, progression chains, card synergies, character register—7 failure modes and why games need context.
Read articleSoutheast Asia Game Localization: 6 Countries, 6 Languages, 6 Different Playbooks
Southeast Asia is not one market. This guide breaks down the localization challenges for Indonesia, Thailand, Vietnam, the Philippines, Malaysia, and Singapore.
Read articleThe Complete Guide to Game Localization with AI
Everything you need to know about using AI for game localization in 2026 — how it works, where it excels, where it falls short, and how to implement it.
Read article